Senin dini hari, 10 Desember
2018, Muhammad Khaidir (23) dihabisi nyawanya secara biadab saat akan menumpang
sholat tahajud di dalam sebuah masjid.
Mahasiswa UIT Makassar itu tewas
mengenaskan setelah dibantai layaknya binatang oleh sejumlah massa yang
terlihat kesetanan di dalam tempat suci tersebut,
Sang Kakak, Sunarty,
mengungkapkan fakta mengejutkan.
Sunarty menceritakan, di malam
kejadian, saat menuju ke Jeneponto untuk menemui sepupunya, Di tengah
perjalanan ia singgah di Masjid Nurul Yasin Kampung Jatia, Kecamatan Bajeng,
Sulawesi Selatan untuk shalat tahajud.
Masjid ini berada di Jl Poros
Limbung, Gowa.
Tak lama berselang, marbot masjid
berteriak-teriak kesurupan. Khaidir diteriaki 'Maling' dari corong Masjid oleh
si marbot yang akhirnya ikut membantai Khaidir.
Sejumlah warga yang berdatangan
tanpa basa basi langsung dengan sigap mengeroyok Khaidir tanpa ampun.
Karena tidak mendapatkan bukti
pencurian, entah karena telah terbiasa menutup kebohongan dengan kebencian,
mereka kemudian dengan santainya berbalik menuduh Khaidir merusak Masjid itu.
Khaidir dituduh telah
menghancurkan lemari mesjid, memecahkan hiasan kaligrafi bertulisan Arab,
mematahkan tiang mic, serta merusak pembatas saf masjid.
Ironisnya, detik-detik
pembantaian ketika Khaidir meregang nyawanya sempat divideokan oleh salah seorang
pelaku.
Dari autopsi tim dokter forensik
RS Bhayangkara Polda Sulsel, pada jenazah Khaidir ditemukan berbagai luka parah
akibat kebiadaban yang dialaminya, diantaranya:
1. Memar pada mata sebelah kanan
akibat benda tumpul
2. Luka lecet pada pipi kanan
3. Luka sobek pada alis kanan
4. Luka robek pada daun telinga
kanan
5. Patah pada bagian rahang bawah
6. Luka memar pada telapak tangan
7. Luka robek pada betis kanan
8. Luka robek pada pergelangan
tangan kiri.
9. Memar dan robek pada kepala
bagian belakang dan pecahnya pembuluh darah pada kepala.
10. Sejumlah luka dalam pada
bagian punggung dan sisi perut.
Setelah proses penyelidikan
kilat, Rabu, 12 Desember 2018, kepolisian dalam waktu singkat berhasil
meringkus tujuh orang pelaku pembantaian Khaidir di dalam rumah allah itu.
Berikut peran tujuh tersangka
dalam peristiwa yang berujung maut tersebut:
1. RDN (47), marbot masjid
merangkap pengangguran, warga Mata Allo, Bajeng, jahanam ini yang berperan
memprovokasi warga melalui microfon dengan mengatakan seolah-olah ada maling di
dalam masjid itu. Agama: Islam.
2. ASW alias Endi (26), karyawan
swasta, warga Mata Allo, Bajeng, berperan menendang badan korban dan menganiaya
serta meninju korban berulang kali.
3. HST (18), pengangguran, warga
Mata Allo, Bajeng, berperan menendang korban, memukul paha dan badan korban
secara kesetanan berulang kali.
4. IDK (52), pedagang, warga Mata
Allo, Bajeng, berperan memukul lengan dan badan korban dengan menggunakan
kepalan tangan, membuka helm korban dan memukul pipi korban menggunakan helm.
5. SDS (53), pekerja serabutan,
warga Mata Allo, Bajeng, berperan memukuli korban berulang kali dengan
menggunakan kepalan tangan dan balok.
6. INA (24), swasta, warga Mata
Allo, Bajeng, berperan menendang kepala dan memukul perut korban secara membabi
buta.
7. YDS (49), tukang jahit, warga
Mata Allo, Bajeng, berperan memukul kepala korban menggunakan kepalan tangan
dan balok kayu.
Dari TKP, polisi mengamankan:
1 batang balok sepanjang 1 meter.
1 papan bertuliskan dilarang
buang sampah.
1 lembar sarung milik si marbot.
1 pecahan kaca.
1 buah stand mic.
1 buah potongan kayu yang patah.
Sementara barang milik korban,
berupa:
1 buah tas selempang warna
cokelat.
1 buah tas punggung milik korban,
1 pasang baju kemeja lengan
pendek warna abu-abu gelap dan celana cokelat milik korban yang berlumuran
darah.
1 buah motor milik korban dalam
kondisi terbakar.
1 buah helm milik korban, yang
digunakan untuk memukuli dirinya, serta
1 pasang sandal jepit warna
hitam.
Bapak korban H. Baharuddin S.Pd
adalah kepala sekolah, dan ibunya, Hj. Hasnillah, adalah seorang guru.
Keluarganya cukup terpandang di Manarai, Sulawesi Selatan.
Menurut informasi, baru 3 hari
lalu, korban dikirimi uang oleh orang tuanya sebanyak Rp 2 juta,
Sumber :
http://news.rakyatku.com/
Three Marketing Automation Benefits for Cross-Selling Insurance Policies
Marketing automation has become a
game changer for the insurance industry, as it helps insurers shine the
brightest in a crowded landscape. It helps guide prospects through the buyer’s
journey, providing personalised and purposeful content delivered at optimal
times along the way. Engaged communication is a large portion of marketing
automation and insurers can additionally benefit by using the platform to
cross-sell insurance policies to existing customers.
According to the book Marketing
Metrics, the probability of selling to a new prospect is five-20%, while the
probability of selling to an existing customer is 60-70%. This translates to
the insurance industry through cross-selling, upselling for bundle discounts
and higher liability coverage. Cross-selling policies, in particular, are key
to the insurance industry’s growth, especially for profitability and increased
customer retention. Multiple policies qualify customers for additional
discounts and lead to a stronger sense of trust in the insurance company. When
policies are promoted effectively, insurers are going above and beyond
customers’ expectations by caring for their future insurance needs.
Cross-sell the right policies to
the right customers
It’s the responsibility of the insurer to address
future insurance needs to the appropriate customers, including for policy
cross-promotion. For example, if insurers are selling personal lines of
insurance, a growing family will have different policy needs than a retired
couple. Customers value policies that are relevant to them at their current
stage of life, rather than ones that they have no need for.
Similarly, knowledge is power. It
is essential to know whether existing customers already have policies that
you’re cross-selling - otherwise, you’re at risk of losing credibility and the
trust of your customer.
Marketing automation and its
database of your existing customers helps segment and determine what policies
are most relevant to which customers. Delivering the right cross-sell, to the
right policyholder, at the right time shines a positive light on you as the
customer’s insurer, because you’re recognising the subtle - but big -
difference in promoting, say, a homeowner’s policy vs. renter insurance.
Lead management helps shorten the
conversion cycle
Tighter alignment between marketing and sales
ensures greater success in galvanising more policies in a shorter amount of
time. This is an indication of lead management, which integrates a Customer
Relationship Management (CRM) platform with the marketing automation tool.
Marketing automation alone helps
sell 10% more policies per household, and lead management is number one at 13%
more policies per household. Insurers nurture their customers along the
cross-buying journey with marketing automation by addressing which additional
policies are best suited for their circumstances and why. For top and steady
results, insurers then employ lead management for warm leads that progress into
sales. When you’re able to recognise the warm leads (engaged customers that
express interest) through behavioural analytics, you can help navigate them
promptly through the buyer’s journey.
Use content marketing to trigger
automated campaigns
Take advantage of your content marketing by
setting up triggers for automated cross-promotion campaigns. For example, if
customers clicked on a link about life insurance in last week’s enewsletter, a
drip campaign about the importance of life insurance and how to choose the
right policy starts appearing in their inbox. Alternatively, host a webinar
about whether an umbrella policy is right for someone and segment your existing
customers to receive a separate campaign once they register, which is tailored
around bundles and can apply pre-collected data for further personalisation.
When your customers are gathering information on your website beyond the
policies they already have, they are probably curious about what else is out
there. Marketers will then be able to deliver relevant emails based on the
information from their browsing history.
These automated campaigns can
even be as simple as one that begins 90 days before customers’ policy renewal
dates: the optimal time for them to review their current policy and see if any
changes need to be made. However, this can also be seen as your opportunity to
learn more about their evolving circumstances. This helps your database stay
updated and helps you, as their insurer, understand which policies are most
relevant for their needs.
Marketing automation, combined
with CRM integration to equal lead management, gives insurance groups of all
types and sizes the behavioural analytics and stored data they need to
effectively cross-sell policies. The introductory promotion of an additional policy
can help or hinder the existing customer relationship - it can be viewed as a
self-serving sale sent to everyone on an email list, or it can reflect that you
are meeting your customers where they’re at in their lives, looking out for
their best interests, and anticipating their future insurance needs.
