Setelah
mengadu sakit dan gatal di bahagian telinga kirinya sejak seminggu lalu, lapor
Daily Mail.
Rahdhika
Mandloi, pada awalnya mengadu berasa tidak selesa dan gatal di bahagian telinga
kiri sejak seminggu lalu menyebabkan Radhika kerap menangis tanpa henti.
Bingung dengan keadaan Radhika, ibubapanya terus membawa Radhika ke hospital
untuk pemeriksaan.
Doktor
Raj Kumar Mundra yang memeriksa Radhika, terkejut apabila mendapati sejumlah
besar kehadiran ulat dan larva di dalam telinga kanak-kanak itu.
“Saya
sangat terkejut, ini kali pertama saya melihat begitu banyak ulat dan larva di
dalam telinga manusia,” katanya.
Jelasnya,
ulat yang menghuni telinga Radhika adalah jenis yang mudah tertarik dengan bau
busuk dan hidup dalam persekitaran yang tidak bersih. Difahamkan, keluarga
Radhika tinggal di kawasan yang tidak terjaga kebersihannya dipercayai punca
kepada masalah yang dihadapi oleh kanak-kanak berkenaan.
Tegas
doktor berkenaan, jika telinga Radhika tidak diberikan rawatan segera, ulat
tersebut akan mula memakan otaknya dan mendatangkan bahaya kepada Radhika.
Doktor
menjalankan dua pembedahan terhadap Radhika di mana pembedahan pertama yang
mengambil masa 90 minit, berjaya mengeluarkan 70 ekor ulat. Manakala pembedahan
kedua mengeluarkan saki baki ulat yang menghuni telinga Radhika.
Lapor
Daily Mail, Radhika masih ditahan di hospital, di bawah pemerhatian khas oleh
doktor selama seminggu bagi memastikan kanak-kanak itu benar pulih.
Justeru,
Doktor Raj Kumar Mundra menasihatkan, ibu bapa perlu menjaga kebersihan telinga
anak mereka. Jika terdapat cecair keluar dari telinga, jangan dibiarkan kerana
ia boleh menarik perhatian serangga seperti larva yang boleh membiak dengan
pantas. Sebaik-baiknya, hantar anak ke hospital untuk mendapat rawatan segera.
Kes
yang hampir serupa berlaku di Taiwan
Sementara
itu, seorang wanita Taiwan yang mengalami sakit telinga, terkejut besar selepas
mendapati seekor berenga hidup di dalam telinganya apabila mendapatkan rawatan
di sebuah hospital di sini, baru-baru ini.
Dr.
Cheng-Ping Shih dari Hospital Besar Tri-Service berkata, pada mulanya beliau
mengeluarkan alat bantuan pendengaran yang dipasang pada telinga kiri wanita
tersebut dan mendapati organ pendengarannya itu berlumuran darah.
Shih
berkata, pemeriksaan lebih lanjut mendapati, terdapat seekor larva lalat buah
sedang bergerak di dalam telinga wanita yang tidak dikenali itu.
Jelasnya,
ulat tersebut dipercayai berada di dalam telinga wanita berusia 48 tahun
terbabit selama sekurang-kurangnya sehari.
Wanita
tersebut tidak sedar larva berkenaan bergerak di dalam telinga yang tidak lagi
sensitif kerana telah bertahun-tahun memakai alat bantuan pendengaran.
Alat
tersebut juga menyebabkan telinga wanita itu menjadi panas, sekali gus sesuai
untuk larva tinggal di situ,” katanya kepada rangkaian televisyen NBC News.
Larva
tersebut berjaya dikeluarkan tanpa sebarang kesukaran dan wanita terbabit
diberikan antibiotik.
Sakit
telinga dan tahap pendengaran wanita itu semakin pulih selepas dua minggu
dirawat.
Source
: News Viral
Three Marketing Automation Benefits for Cross-Selling Insurance Policies
Marketing
automation has become a game changer for the insurance industry, as it helps
insurers shine the brightest in a crowded landscape. It helps guide prospects
through the buyer’s journey, providing personalised and purposeful content
delivered at optimal times along the way. Engaged communication is a large
portion of marketing automation and insurers can additionally benefit by using
the platform to cross-sell insurance policies to existing customers.
According
to the book Marketing Metrics, the probability of selling to a new prospect is
five-20%, while the probability of selling to an existing customer is 60-70%.
This translates to the insurance industry through cross-selling, upselling for
bundle discounts and higher liability coverage. Cross-selling policies, in
particular, are key to the insurance industry’s growth, especially for
profitability and increased customer retention. Multiple policies qualify
customers for additional discounts and lead to a stronger sense of trust in the
insurance company. When policies are promoted effectively, insurers are going
above and beyond customers’ expectations by caring for their future insurance
needs.
Cross-sell
the right policies to the right customers
It’s the responsibility of the insurer to
address future insurance needs to the appropriate customers, including for
policy cross-promotion. For example, if insurers are selling personal lines of
insurance, a growing family will have different policy needs than a retired
couple. Customers value policies that are relevant to them at their current
stage of life, rather than ones that they have no need for.
Similarly,
knowledge is power. It is essential to know whether existing customers already
have policies that you’re cross-selling - otherwise, you’re at risk of losing
credibility and the trust of your customer.
Marketing
automation and its database of your existing customers helps segment and determine
what policies are most relevant to which customers. Delivering the right
cross-sell, to the right policyholder, at the right time shines a positive
light on you as the customer’s insurer, because you’re recognising the subtle -
but big - difference in promoting, say, a homeowner’s policy vs. renter
insurance.
Lead
management helps shorten the conversion cycle
Tighter alignment between marketing and sales
ensures greater success in galvanising more policies in a shorter amount of
time. This is an indication of lead management, which integrates a Customer
Relationship Management (CRM) platform with the marketing automation tool.
Marketing
automation alone helps sell 10% more policies per household, and lead
management is number one at 13% more policies per household. Insurers nurture
their customers along the cross-buying journey with marketing automation by
addressing which additional policies are best suited for their circumstances
and why. For top and steady results, insurers then employ lead management for
warm leads that progress into sales. When you’re able to recognise the warm
leads (engaged customers that express interest) through behavioural analytics,
you can help navigate them promptly through the buyer’s journey.
Use
content marketing to trigger automated campaigns
Take advantage of your content marketing by
setting up triggers for automated cross-promotion campaigns. For example, if
customers clicked on a link about life insurance in last week’s enewsletter, a
drip campaign about the importance of life insurance and how to choose the
right policy starts appearing in their inbox. Alternatively, host a webinar
about whether an umbrella policy is right for someone and segment your existing
customers to receive a separate campaign once they register, which is tailored
around bundles and can apply pre-collected data for further personalisation.
When your customers are gathering information on your website beyond the
policies they already have, they are probably curious about what else is out
there. Marketers will then be able to deliver relevant emails based on the
information from their browsing history.
These
automated campaigns can even be as simple as one that begins 90 days before
customers’ policy renewal dates: the optimal time for them to review their
current policy and see if any changes need to be made. However, this can also
be seen as your opportunity to learn more about their evolving circumstances.
This helps your database stay updated and helps you, as their insurer,
understand which policies are most relevant for their needs.
Marketing
automation, combined with CRM integration to equal lead management, gives
insurance groups of all types and sizes the behavioural analytics and stored
data they need to effectively cross-sell policies. The introductory promotion
of an additional policy can help or hinder the existing customer relationship -
it can be viewed as a self-serving sale sent to everyone on an email list, or
it can reflect that you are meeting your customers where they’re at in their
lives, looking out for their best interests, and anticipating their future
insurance needs.
