Mie ayam, makanan ini banyak ditemukan dijual di jalan-jalan, tapi
ada yang unik dengan mie ayam yang viral di media sosial. Hal ini
lantaran mie ayam ini memiliki harga yang sangat murah yakni Rp 2.000.
Dan info tentang mie ayam ini bukanlah isapan jempol. Pertanyaannya,
bagaimana bisa mie ayam bisa dibanderol dengan harga fantastis murah, Rp
2.000 seporsi?
Warung mie ayam tersebut berada di
Dukuh Gondang RT 3 RW 7, Desa Grasak, Kecamatan Gondang, Kabupaten
Sragen, Jawa Tengah. Pemiliknya adalah Rika Septi Anadewi (25) dan
suaminya, Febriana Trilaksono (25). Rika sudah berjualan dua bulan
terhitung dari Desember tahun lalu. Adapun Rian, sang suami, sehari-hari
bekerja sebagai kuli bangunan.
"Dulu saya ikut bantu
jualan bulik (tante) di dekat MTs 1 Gondang. Karena anak saya nggak ada
yang jagain, ya sudah saya jualan di rumah saja," ujar Rika, Jumat
(18/1/2019) sore.
Rika mendapat resep bumbu mie ayam dari mertuanya. Tak hanya dia dan
bulik, mertua dan kakak Rika juga berjualan mie ayam di tempat
masing-masing.
"Alhamdulillah nggak rugi. Bulek saya yang berjualan mie ayam malah iri dengan laba yang saya dapat," jelasnya.
Rika
mengaku hanya bermodal Rp 100.000 pinjaman dari neneknya. Sehari Rika
mampu menjual 100 porsi mie ayam. Dia biasa membeli mie kering di pasar
dekat rumah, mereknya Eko. Sehari rata-rata Rika membeli 10 pak,
masing-masing berisi 8 kg. Adapun daging ayam sehari habis 2 hingga 3
ekor. Dia pun mendapatkan laba bersih rata-rata Rp 70.000 setiap hari.
"Saya menjual Rp 2.000 biar anak-anak juga bisa beli. Apalagi anak muda hingga orang tua," ujarnya.
Ada kisah sedih di balik pilihan Rika dan suami berjualan mie ayam Rp
2.000 ini. Suatu hari ketika belum berjualan, anaknya meminta uang
jajan Rp 2.000. Gara-gara tidak punya uang, Rika tak mampu memenuhi
permintaan anaknya.
"Sedih, nelangsa. Ketika anak minta uang jajan Rp 2.000 saja, saya nggak bisa ngasih," ujar Rika meneteskan air mata.
Dia mengaku mendapat banyak mendapat cibiran dari netizen karena harga mie ayam Rp 2.000.
"Mie ayam apa itu cuma Rp 2.000, mencurigakan. Pasti ayamnya ayam mati," jelas Rika sambil membacakan komentar di Facebook.
Ketika
dibilang kalau ayamnya hidup, mie-nya akan habis dimakan atau dipatuk
ayam, dia pun tertawa. Rika mengaku senang bisa berjualan tanpa
meninggalkan anaknya. Dia juga bersyukur bisa mendapatkan laba walau
sedikit.
"Dulu saya bikin hanya satu panci, itu saja habis Alhamdulillah. Sekarang 3 panci besar kadang kurang," jelasnya.
"Yang penting saya tidak rugi. Bisa jualan, jaga anak, bisa beliin jajan anak," terangnya.
Perlu
diketahui, sebenarnya saat ini belum ada warung mie ayam di rumah Rika.
Dia melayani pembeli di dalam rumah yang bisa dibilang sederhana.
Mereka biasa memesan lebih dulu via Whatsapp, kemudian akan mengambil
setelah jadi. Tak ubahnya sistem bayar di tempat (COD) dalam penjualan
online. Namun, Rika berencana akan segera membuka warung mie ayam di
depan rumahnya. Dia sudah mulai membeli mangkok, wadah kecap, meja, dan
kursi.
"Kurang bersih-bersih, belum sempat. Suami saya masih bekerja," paparnya.
Bagaimana
rasa mie ayam Rp 2.000 ini? Ternyata terasa enak dan sedap. Tidak
berbeda dari mie ayam yang berharga lebih mahal. Cuma memang porsinya
sedikit sehingga orang dewasa tak cukup memesan semangkuk.
Pengakuan
serupa juga disampaikan Fira (31), seorang pelanggan Rika yang sore itu
datang mengambil pesanannya. Dia berlangganan karena mie ayam buatan
Rika enak, tak hanya murah.
"Harga murah rasa enak. Mie ayam porsi kecil dengan harga segitu sudah cukup. Kualitasnya bagus harganya juga bagus," papar dia.
Sumber : Waras.net
Three Marketing Automation Benefits for Cross-Selling Insurance Policies
Marketing automation
has become a game changer for the insurance industry, as it helps insurers
shine the brightest in a crowded landscape. It helps guide prospects through
the buyer’s journey, providing personalised and purposeful content delivered at
optimal times along the way. Engaged communication is a large portion of
marketing automation and insurers can additionally benefit by using the
platform to cross-sell insurance policies to existing customers.
According to the book Marketing Metrics, the probability of
selling to a new prospect is five-20%, while the probability of selling to an
existing customer is 60-70%. This translates to the insurance industry through
cross-selling, upselling for bundle discounts and higher liability coverage.
Cross-selling policies, in particular, are key to the insurance industry’s
growth, especially for profitability and increased customer retention. Multiple
policies qualify customers for additional discounts and lead to a stronger
sense of trust in the insurance company. When policies are promoted
effectively, insurers are going above and beyond customers’ expectations by
caring for their future insurance needs.
Cross-sell the right policies to the right customers
It’s the responsibility of the insurer to address future
insurance needs to the appropriate customers, including for policy
cross-promotion. For example, if insurers are selling personal lines of
insurance, a growing family will have different policy needs than a retired
couple. Customers value policies that are relevant to them at their current
stage of life, rather than ones that they have no need for.
Similarly, knowledge is power. It is essential to know whether
existing customers already have policies that you’re cross-selling - otherwise,
you’re at risk of losing credibility and the trust of your customer.
Marketing automation and its database of your existing customers
helps segment and determine what policies are most relevant to which customers.
Delivering the right cross-sell, to the right policyholder, at the right time
shines a positive light on you as the customer’s insurer, because you’re
recognising the subtle - but big - difference in promoting, say, a homeowner’s
policy vs. renter insurance.
Lead management helps shorten the conversion cycle
Tighter alignment between marketing and sales ensures
greater success in galvanising more policies in a shorter amount of time. This
is an indication of lead management, which integrates a Customer Relationship
Management (CRM) platform with the marketing automation tool.
Marketing automation alone helps sell 10% more policies per
household, and lead management is number one at 13% more policies per
household. Insurers nurture their customers along the cross-buying journey with
marketing automation by addressing which additional policies are best suited
for their circumstances and why. For top and steady results, insurers then
employ lead management for warm leads that progress into sales. When you’re
able to recognise the warm leads (engaged customers that express interest)
through behavioural analytics, you can help navigate them promptly through the
buyer’s journey.
Use content marketing to trigger automated campaigns
Take advantage of your content marketing by setting up
triggers for automated cross-promotion campaigns. For example, if customers
clicked on a link about life insurance in last week’s enewsletter, a drip
campaign about the importance of life insurance and how to choose the right
policy starts appearing in their inbox. Alternatively, host a webinar about
whether an umbrella policy is right for someone and segment your existing
customers to receive a separate campaign once they register, which is tailored
around bundles and can apply pre-collected data for further personalisation.
When your customers are gathering information on your website beyond the
policies they already have, they are probably curious about what else is out
there. Marketers will then be able to deliver relevant emails based on the
information from their browsing history.
These automated campaigns can even be as simple as one that
begins 90 days before customers’ policy renewal dates: the optimal time for
them to review their current policy and see if any changes need to be made.
However, this can also be seen as your opportunity to learn more about their
evolving circumstances. This helps your database stay updated and helps you, as
their insurer, understand which policies are most relevant for their needs.
Marketing automation, combined with CRM integration to equal
lead management, gives insurance groups of all types and sizes the behavioural
analytics and stored data they need to effectively cross-sell policies. The
introductory promotion of an additional policy can help or hinder the existing
customer relationship - it can be viewed as a self-serving sale sent to
everyone on an email list, or it can reflect that you are meeting your
customers where they’re at in their lives, looking out for their best interests,
and anticipating their future insurance needs.
