LOS
ANGELES - A female worker at the Wildlife Park in North Carolina, United
States, was killed after being hit by a lion who lived in the zoo. The victim
named Alexandra Black turned out to have only worked for about two weeks at the
Zoo.
The
Conservators Center in Caswell County said the attack occurred when a lion
escaped from its cage during routine cleaning. The family also said the victim
was an animal lover and died because he followed his passion.
"This
is his fourth internship, because he really wants to have a career to work in
the animal kingdom," his family said in a statement.
"She
is a beautiful young woman who just started her career, she had a terrible accident,
and we are grieving," he added
Alexandra
Black recently graduated from Indiana University with a degree in animal
behavior. This 22-year-old woman has repeatedly volunteered in the animal world,
including wolves.
His
family said Black began working in a wildlife park - founded in 1999 - since 10
days ago. According to its official website, the wildlife facility holds 80
animals, including 15 lions.
In
an official statement posted on his Facebook account, the leaders of the
Conservators Center said they were "sadly overwhelmed by the events that
Black experienced".
Wildlife
park says the lion's cage cleared by a professionally trained guardian, and
says it's still "unclear" how the lion can escape.
This
statement also confirmed that the animal was finally shot and killed on the
scene after efforts to calm him down, and took Black's body, failed.
The lion's
identity has not been confirmed, but reports say the male lion is named
Matthai, which is no longer listed on the official wildlife park site.
"This
is the worst day of my life," Conservators Center executive director Mindy
Stinner said at a press conference on Sunday.
"We
have lost someone. We have lost an animal. We have lost a shred of trust in
ourselves today."
9
The wildlife park remained closed to the public until further notice, said its
leader
(I
know)
Source : Matain.id
Three Marketing Automation Benefits for Cross-Selling Insurance Policies
Marketing automation has become a
game changer for the insurance industry, as it helps insurers shine the
brightest in a crowded landscape. It helps guide prospects through the buyer’s
journey, providing personalised and purposeful content delivered at optimal
times along the way. Engaged communication is a large portion of marketing
automation and insurers can additionally benefit by using the platform to
cross-sell insurance policies to existing customers.
According to the book Marketing
Metrics, the probability of selling to a new prospect is five-20%, while the
probability of selling to an existing customer is 60-70%. This translates to
the insurance industry through cross-selling, upselling for bundle discounts
and higher liability coverage. Cross-selling policies, in particular, are key
to the insurance industry’s growth, especially for profitability and increased
customer retention. Multiple policies qualify customers for additional
discounts and lead to a stronger sense of trust in the insurance company. When
policies are promoted effectively, insurers are going above and beyond
customers’ expectations by caring for their future insurance needs.
Cross-sell the right policies to
the right customers
It’s the responsibility of the insurer to address
future insurance needs to the appropriate customers, including for policy
cross-promotion. For example, if insurers are selling personal lines of
insurance, a growing family will have different policy needs than a retired
couple. Customers value policies that are relevant to them at their current
stage of life, rather than ones that they have no need for.
Similarly, knowledge is power. It
is essential to know whether existing customers already have policies that
you’re cross-selling - otherwise, you’re at risk of losing credibility and the
trust of your customer.
Marketing automation and its
database of your existing customers helps segment and determine what policies
are most relevant to which customers. Delivering the right cross-sell, to the
right policyholder, at the right time shines a positive light on you as the
customer’s insurer, because you’re recognising the subtle - but big -
difference in promoting, say, a homeowner’s policy vs. renter insurance.
Lead management helps shorten the
conversion cycle
Tighter alignment between marketing and sales
ensures greater success in galvanising more policies in a shorter amount of
time. This is an indication of lead management, which integrates a Customer
Relationship Management (CRM) platform with the marketing automation tool.
Marketing automation alone helps
sell 10% more policies per household, and lead management is number one at 13%
more policies per household. Insurers nurture their customers along the
cross-buying journey with marketing automation by addressing which additional
policies are best suited for their circumstances and why. For top and steady
results, insurers then employ lead management for warm leads that progress into
sales. When you’re able to recognise the warm leads (engaged customers that
express interest) through behavioural analytics, you can help navigate them
promptly through the buyer’s journey.
Use content marketing to trigger
automated campaigns
Take advantage of your content marketing by
setting up triggers for automated cross-promotion campaigns. For example, if
customers clicked on a link about life insurance in last week’s enewsletter, a
drip campaign about the importance of life insurance and how to choose the
right policy starts appearing in their inbox. Alternatively, host a webinar
about whether an umbrella policy is right for someone and segment your existing
customers to receive a separate campaign once they register, which is tailored
around bundles and can apply pre-collected data for further personalisation.
When your customers are gathering information on your website beyond the
policies they already have, they are probably curious about what else is out
there. Marketers will then be able to deliver relevant emails based on the
information from their browsing history.
These automated campaigns can
even be as simple as one that begins 90 days before customers’ policy renewal
dates: the optimal time for them to review their current policy and see if any
changes need to be made. However, this can also be seen as your opportunity to
learn more about their evolving circumstances. This helps your database stay
updated and helps you, as their insurer, understand which policies are most
relevant for their needs.
Marketing automation, combined
with CRM integration to equal lead management, gives insurance groups of all
types and sizes the behavioural analytics and stored data they need to
effectively cross-sell policies. The introductory promotion of an additional policy
can help or hinder the existing customer relationship - it can be viewed as a
self-serving sale sent to everyone on an email list, or it can reflect that you
are meeting your customers where they’re at in their lives, looking out for
their best interests, and anticipating their future insurance needs.
