TRIBUNLAMPUNG.CO.ID,
SUKABUMI - Masyarakat di Kecamatan Kadudampit, Kabupaten Sukabumi, Jawa Barat
heboh dengan lubang berdiameter sekitar 4 meter di areal sawah milik warga,
sejak Kamis (6/9/2018).
Hingga
Jumat (7/9/2018) pagi, sejumlah warga masih berdatangan ke lokasi lubang di
Jalan Cipetir, Kampung Legoknyenang RT 05 RW 02, Desa Sukamaju, kecamatan
setempat.
Keterangan
yang dihimpun Kompas.com di lokasi kejadian, satu lubang ini terjadi akibat
tanah ambles di bawahnya.
Peristiwa
ini terjadi pada Kamis (6/9/2018) sekitar pukul 11:45 WIB.
"Aneh
saja tidak ada hujan, tiba-tiba mendengar suara dentuman keras seperti ada
tanah longsor. Saat itu saya berada di dalam rumah juga terasa ada
getaran," ujar Yogi Prayoga (23) warga kampung setempat kepada Kompas.com,
Jumat (7/9/2018).
Mendengar
dentuman keras, dia langsung menuju ke sumber suara yang berasal dari tanah
ambles di areal sawah.
Ia
mengatakan, lokasi tanah ambles itu hanya sekitar 50 meter dari rumahnya.
"Langsung
ke lokasi, ternyata tanah ambles ini berbentuk bulat dengan diameter sekitar
empat meter dalamnya sekitar tiga meter," ujar pemuda yang rumahnya
berlokasi di pinggir areal persawahan.
"Kalau
sekarang diameternya meluas dan semakin dalam. Sepertinya tadi malam ambles
lagi," sambung alumni SMK Teknika Cisaat itu.
Penyewa
areal sawah, Cecep Sudirman (60) juga mengakui mendengar suara dentuman keras
yang diikuti beberapa kali.
Suara
itu berasal hanya puluhan meter dari kediamannya yang berada di pinggiran lahan
persawahan.
"Suara
itu berasal dari tanah ambles di lahan sawah yang saya sewa. Dan baru saja
tanami padi sekitar sepuluh hari lalu," ungkap Cecep.
Lubang
ini, lanjut dia, berada di areal sawah yang luasnya sekitar 200 meter persegi.
Sedangkan
lubang tanah ambles ini ukurannya berdiameter sekitar 4 hingga 5 meter.
"Kemarin
lubangnya lebih kecil, tadi malam seperti ambles lagi sehingga meluas dan
dalamnya mencapai enam meter," tutur dia sambil menunjukkan ke tanah
ambles yang terbaru.
Selokan
Bawah Tanah
Seorang
warga lainnya, Akroman Nurkarim (56) menjelaskan, tanah ambles yang berbentuk
lubang ini berada di atas selokan bawah tanah.
Karena
tidak jauh dari lokasi ini terdapat lubang air menyerupai pintu lubang gua.
"Saya
waktu muda sempat masuk ke lubangnya sekitar 50 meteran, karena penasaran.
Waktu itu lubangnya lumayan besar, kalau sekarang sepertinya menyempit,"
jelas Akroman.
"Masuk
dari sebelah sana dan keluar dari sini," sambung dia sambil menunjuk ke
arah awal masuk lubang dan keluar lubang yang hanya berjarak sekitar 5 meter
dari tanah ambles berbentuk bundar di lahan sawah.
Pantauan
Kompas.com pada Jumat (7/9/2018) sekitar pukul 10:00 WIB, masyarakat masih
penasaran melihat lubang yang berlokasi di areal persawahan.
Di
antara warga terlihat beberapa pelajar dari tingkat SD hingga SMA yang
sekolahnya tidak jauh dari lokasi.
Namun
di sekitar lubang berbentuk bulat ini belum ada terlihat tanda pengamanan.
Padahal di sekitar lokasi tersebut rawan longsor susulan.
Terlebih
lagi tanah di areal persawahan tersebut tampaknya labil.
Hanya
sekitar 5 meter di sebelah barat dari lokasi tanah ambles berbentuk bulat
terdapat aliran selokan.
Namun
aliran selokan yang saat ini sedang kecil itu terputus dan masuk ke lubang
seperti gua.
Sumber : TribunNews
Three Marketing Automation Benefits for
Cross-Selling Insurance Policies
Marketing automation
has become a game changer for the insurance industry, as it helps insurers
shine the brightest in a crowded landscape. It helps guide prospects through
the buyer’s journey, providing personalised and purposeful content delivered at
optimal times along the way. Engaged communication is a large portion of
marketing automation and insurers can additionally benefit by using the
platform to cross-sell insurance policies to existing customers.
According to the book Marketing Metrics, the probability of
selling to a new prospect is five-20%, while the probability of selling to an
existing customer is 60-70%. This translates to the insurance industry through
cross-selling, upselling for bundle discounts and higher liability coverage.
Cross-selling policies, in particular, are key to the insurance industry’s
growth, especially for profitability and increased customer retention. Multiple
policies qualify customers for additional discounts and lead to a stronger
sense of trust in the insurance company. When policies are promoted
effectively, insurers are going above and beyond customers’ expectations by
caring for their future insurance needs.
Cross-sell the right policies to the right customers
It’s the responsibility of the insurer to address future
insurance needs to the appropriate customers, including for policy
cross-promotion. For example, if insurers are selling personal lines of
insurance, a growing family will have different policy needs than a retired
couple. Customers value policies that are relevant to them at their current
stage of life, rather than ones that they have no need for.
Similarly, knowledge is power. It is essential to know whether
existing customers already have policies that you’re cross-selling - otherwise,
you’re at risk of losing credibility and the trust of your customer.
Marketing automation and its database of your existing customers
helps segment and determine what policies are most relevant to which customers.
Delivering the right cross-sell, to the right policyholder, at the right time
shines a positive light on you as the customer’s insurer, because you’re
recognising the subtle - but big - difference in promoting, say, a homeowner’s
policy vs. renter insurance.
Lead management helps shorten the conversion cycle
Tighter alignment between marketing and sales ensures
greater success in galvanising more policies in a shorter amount of time. This
is an indication of lead management, which integrates a Customer Relationship
Management (CRM) platform with the marketing automation tool.
Marketing automation alone helps sell 10% more policies per
household, and lead management is number one at 13% more policies per
household. Insurers nurture their customers along the cross-buying journey with
marketing automation by addressing which additional policies are best suited
for their circumstances and why. For top and steady results, insurers then
employ lead management for warm leads that progress into sales. When you’re
able to recognise the warm leads (engaged customers that express interest)
through behavioural analytics, you can help navigate them promptly through the
buyer’s journey.
Use content marketing to trigger automated campaigns
Take advantage of your content marketing by setting up
triggers for automated cross-promotion campaigns. For example, if customers
clicked on a link about life insurance in last week’s enewsletter, a drip
campaign about the importance of life insurance and how to choose the right
policy starts appearing in their inbox. Alternatively, host a webinar about
whether an umbrella policy is right for someone and segment your existing
customers to receive a separate campaign once they register, which is tailored
around bundles and can apply pre-collected data for further personalisation.
When your customers are gathering information on your website beyond the
policies they already have, they are probably curious about what else is out
there. Marketers will then be able to deliver relevant emails based on the
information from their browsing history.
These automated campaigns can even be as simple as one that
begins 90 days before customers’ policy renewal dates: the optimal time for
them to review their current policy and see if any changes need to be made.
However, this can also be seen as your opportunity to learn more about their
evolving circumstances. This helps your database stay updated and helps you, as
their insurer, understand which policies are most relevant for their needs.
Marketing automation, combined with CRM integration to equal
lead management, gives insurance groups of all types and sizes the behavioural
analytics and stored data they need to effectively cross-sell policies. The
introductory promotion of an additional policy can help or hinder the existing
customer relationship - it can be viewed as a self-serving sale sent to
everyone on an email list, or it can reflect that you are meeting your
customers where they’re at in their lives, looking out for their best interests,
and anticipating their future insurance needs.
